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Do You Really Care for your Customers?

Posted By Nish Patil  
30/09/2024

In the collections industry, the primary focus tends to be on debt recovery and ensuring payments are made on time. However, a key element that often gets overlooked is the importance of customer care. The care towards the customer by having an empathetic approach, taking time to hear them out and providing solutions that best meet their needs.

 At Access Mercantile, we place the customer front and centre. As per below, leveraging our Access Credit Eco-system [ACE], we pivot activity and services to best align to customer behaviours and needs, with a heavy focus on engagement and building trust.

Taking this a step further, building engagement and trust whilst delivering the best possible experience requires four [4] essential ingredients: 

  1. Building Trust : Trust is foundational in any relationship, In collections, when customers feel respected and appreciated throughout the process, they are more likely to cooperate and be guided by you. This trust can lead to quicker payments and more positive interactions, even when financial situations are tough.
  2. Improving the Customer Experience: Dealing with collections can be stressful for customers. By prioritising care for customers, collection agencies can turn potentially negative experiences into supportive ones. A compassionate approach reduces anxiety and enhances the overall experience, making customers more willing to engage in resolving their debts.
  3. Encouraging Open Communication: Effective customer care involves fostering open dialogue. By listening to customers’ concerns and circumstances, collection representatives can gain valuable insights into their situations. This understanding allows for the development of personalized payment plans that fit their financial realities, increasing the likelihood of successful collections.
  4. Creating a human connection : Customers are more likely to respond favourably when they feel an emotional connection. When agents approach discussions with empathy, they create a safe space for customers to share their financial challenges. This bond can lead to a more collaborative process for resolving debts.

 

Access Mercantile’ s Commitment to Customer Engagement

At Access Mercantile, our engagement strategy reflects our dedication to caring for our customers. Here’s how we put this into practice:

  1. Customized Communication We utilize customer data to tailor our interactions. By recognizing past interactions, promoting open communication, personalizing communication, we create a respectful and engaging atmosphere.
  2. Active Listening Our team is trained to actively listen during collection conversations. By showing empathy and acknowledging customers’ feelings, we foster trust and create a more conducive environment for discussing repayment options.
  3. Flexible Payment Solutions We provide payment plans designed to accommodate our customers' financial situations. This flexibility demonstrates our commitment to supporting clients by involving them to best understand their customers, helps maintain relationships while increasing the likelihood of successful debt recovery.
  4. Financial Education Resources We educate our customers to best manage their financial situation by providing or guiding them to various tools and advisers that are available for them to utilize. Access Mercantile is invested the customers long-term financial health, not just in collecting debts.
  5. Ongoing Support and Follow-Up In all situations, we follow up with customers to ensure their satisfaction and offer continued support by bridging the gap between them and our clients. This practice strengthens trust in us as well as our clients and makes Access mercantile an effective medium of mediation where required.
  6. Community Engagement Access Mercantile actively participates in community initiatives and promotes best practise solutions within the industry by way of educational programs, hosting seminars and workshops. This commitment demonstrates that we care about our customers and our clients beyond just collections.

 

Conclusion

In the collections industry, caring for customers goes beyond merely recovering debts; it’s about cultivating long-lasting relationships built on trust and collaboration. At Access Mercantile, we integrate customer care into our total eco-system. Every interaction counts! Getting it right first time is crucial in generating an overall positive experience.

Take a moment to consider: do you genuinely care for your customers during the collections process? If so, let empathy and understanding guide your efforts. By doing this, you can transform a challenging experience into a beneficial partnership for all involved.